Lygase Consulting, LLC is a Wheeling, IL based business intelligence solutions provider that leverages sensor based technologies such as RFID, UWB, Wi-Fi and Zigbee. Our background is in creating data warehouses and business intelligence reports. Having said that, we were wondering “What’s the future of tracking technologies as it pertains to collecting data?”  We thought, “Understanding the behavior of moving objects (i.e., people and assets) over time would be interesting and provide value”. What better place to test this hypothesis than at a trade show where people of various interests come to observe an exhibitor’s latest products or services. Events are very well organized, but there isn’t an automated system to monitor the flow of visitors and their interests on the show floor.

EUREKA!! It hit us, it made sense that if we understood where the traffic moved, we would be in a position to capture greater leads and introduce targeted advertising methods which would provide a greater value to the venue, event organizer and also the exhibitors by capturing and analyzing real-time traffic movement. We understand that currently there is no quantifiable method to understand the ROI from an exhibitor’s perspective. But there is more! We have something in it for the attendee as well. By understanding the attendees’ interests, we are now in a position to help exhibitors generate more traffic to their booths.  Lygase SmartEvents™ application is a perfect solution to monitor attendee behavior in real-time.

After some investigation, and conversations with multiple venue owners, event organizers and exhibitors, we verified a problem to solve.  The complete idea behind the Lygase SmartEvents™ application is to deliver the Event management industry an efficient automatic monitoring system where no human intervention is required. So, stay tuned and look for us at your next event or simply drop us an email and let us know why we should be at your next event!