SmartAutomotive™
Lygase Smart Automotive product is a web based business intelligence application that allows the user to create a profile, locate, build and become educated on a selected car of choice. This application has an additional service that can allow customers to apply for financing and other options independently.
Comprehensive information would be provided to the business owner regarding the items for purchase, consumer preferences including consequences and responses to key marketing efforts.
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How it Works
By detecting an RFID tag on a vehicle through the active reader positioned in a lot, a customer can check the vehicle profile and lot location thru the kiosk screen (i.e., cost, history reports, and features). This service will be able to pinpoint the exact location of the vehicle, if it exists, or suggest the closest available vehicles on the lot and allow the user to visit the car without feeling sales pressure until required.
The customer can then request a sales manager to see the car, at which point a sales manager will be alerted with the customer’s user profile and have the keys available to take the vehicle for a test drive.
Web Based Reporting
An authorized user can view whether vehicles have been sold, sale pending, in service, on a test drive, out on loan with a customer, getting a car wash and many other customizable reports. An existing or global profile could be tied to service history of existing vehicles and promotions.
Reports can be customized, generated and delivered via PDA to the sales team throughout the day, for up-to-the-minute updates and alerts.
Alternatively, the system can also interface with other dealers to identify vehicles that exist in the surrounding area, or even design a vehicle and present the specs to the sales associate to be ordered.
Major Benefits
- Engaging and fun customer experience
- Customer is empowered with factual, up-to-the-minute knowledge of the product
- Customer comfort level improvement by eliminating sales pressure
- Hours of time and energy will be saved on searching for cars that have been moved, sold or that are not available
- Real-time view of inventory and full vehicle detail
- Dealerships collect and store data in history that can be analyzed over time to leverage future sales and Quality Improvement