Lygase web hosted business intelligence application is designed to automate lead capture, improve targeted marketing and advertisement throughout an event, while providing the event attendee with timely and valuable information. Event attendees benefit from an interactive show experience while possessing the ability to request that information that can be automatically delivered to them.
In an economy where every penny counts, we realize that vendors purchase booth space from event organizers who purchases real estate from a venue in order to reach their audience and market their product. Every year marketing dollars are spent on renting booth space because vendors understand the importance of reaching their target audience. Vendors are unable to shake every hand that their message was intended for thus making it hard to measure conversion rates and difficult to quantify ROI.
Currently manual processes are in place to understand traffic flow and capture leads within large events and tradeshows. These processes have become unreliable and very expensive. The Lygase SmartEvents is a more cost efficient and efficient BI solution that provides insight to real-time traffic patterns and lead capture information that is used to convert leads to sales. We use Ultra High Frequency (e.g. UHF) tags and readers to collect data from event participants. Data captured helps us provide statistics based on user demographics. Lygase delivers meaningful business intelligence reports to clients about consumer behavior patterns in a pre-defined space using RFID sensing technology.
Our solution is custom tailored for each event organizer and is designed to increase efficiencies and conversion rates while maximizing the customer experience. To learn more about our SmartEvents product please contact Ketrus D. Collins at