SmartRetail™
Currently the retailer lacks the ability to determine in real-time how consumers shop within stores. Customer’s path inside the store is not tracked. Time spent by the customers in a particular aisle or in front of a particular product is not monitored. Retailers currently understand what consumers are buying, however what retail would like to know is what are consumers looking at and not purchasing.
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There is a general lack of data and business intelligence available to understand customer’s behavior patterns. Potential Lygase customers have stated that if they can gain insight on how customers move about the retail space and track dwell time, they can understand what their customers are contemplating to buy but are not.
Lygase SmartRetail application collects consumer behavior through outfitting each retail location with tags for carts and the appropriate sensor technology, and then our BI application analyzes, and reports these measures customized to their clients specific needs. The Smart Retail application analyzes total time spent by a customer within the store or in a specific aisle. The data collected over days and weeks provides the store management with significant information about the consumers shopping patterns.
This gives the retailer a lot of insight into the consumer shopping pattern which in turn will help management in making decisions related to:
The retailer can conduct more effective experiments pertaining to how customers respond to items strategically placed within store and analysis the results more rapidly and cost-efficiently than ever before. This is an enterprise solution; this data can be studied across multiple stores throughout chain. To learn more about our SmartRetail product please contact Ketrus D. Collins at Emailor call 847-279-0612.
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